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Adam Ali

Keswick, ON L4P 4G3
adamalexali@gmail.com

+1 (289) 926-0221

adamalexali.com | LinkedIn

Adam is a passionate individual with an interdisciplinary foundation in digital experience design. With over three years of experience, he is dedicated to delivering high-value solutions that support user and client goals.

Work Experience

UX Researcher

GBC Research & Innovation

Contract; part-time
  • Identified accessibility challenges within e-learning platforms via literature review & independent research
  • Facilitated remote innovation design workshops with stakeholders; organized and presented solutions
  • Assisted in the drafting of questionnaire & framework for assessing accessibility for e-learning platforms

Graphic Designer

The Ontario Black History Society

Freelance; part-time
  • Designed and created digital media materials for a number of the organization’s partners
  • Architected the layout of digital program book in-line with the organization’s branding and campaign
  • Collaborated with internal and external stakeholders for resources, asset gathering, copywriting

UX Developer

GBC Research & Innovation

Contract; part-time
  • Explored opportunities for integration of XR technologies within client’s service ecosystem via workshops
  • Co-designed personas, journeys, & wireframes to gather insights into online/in-store UX
  • Developed & showcased functional prototype of AR application along with UX solutions to stakeholders

Front-End Developer

LinkMentalHealth

Co-op; part-time
  • Optimized UX by restructuring information architecture and employing visual design principles
  • Refined user flows, created wireframes; wrote web content/copy; assisted in conducting user tests
  • Contributed to project management; design of front-end website & maintenance of back-end database

Front-End Developer

Blade Creative Branding, Inc.

Freelance; part-time
  • Researched & defined client goals to inform project scope and objectives
  • Designed & implemented an interactive web application using jQuery library and plugins
  • Collaborated with stakeholders to ensure functionality aligned with client objectives; troubleshot issues

Education

Honours Bachelor of Digital Experience Design

George Brown College

Student; full-time
  • Previously received Advanced Diploma in Interaction Design (2017–2020) as part of Bridging Program
  • 3.8/4.0 GPA—Dean's Honour List

Skills

Technical

  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Bootstrap
  • React
  • NodeJS
  • Express
  • MongoDB
  • Git
  • WordPress
  • MS Office
  • Photoshop
  • Illustrator
  • InDesign
  • XD
  • After Effects
  • Premiere
  • Figma
  • Sketch
  • WCAG
  • SEO

Personal

  • Communication
  • Attention-to-detail
  • Time management
  • Organization
  • Problem solving
  • Research
  • Analysis
  • Teamwork
  • Cooperation
  • Discipline
  • Adaptability
  • Empathy
  • Passion
  • Human-centred